Where Premium Brands Ignite.

Rooted Food Sales is a boutique Foodservice brokerage built for best-in-class brands ready to partner with a real sales organization. We bring the fire, the focus, and the partnership you've been looking for.

Not Your Average Broker.

Foodservice can feel sleepy. Old school. Underwhelming. We built Rooted Food Sales to be different. A sales organization full of bright, hungry, professionals who genuinely love creating new business for the brands we believe in.

Operator Obsessed

We live in the kitchen. Every strategy starts with understanding operators and what makes their menus sing.

New Business Creators

Coverage isn't enough. We're here to open doors, build relationships, and drive real growth for your brand.

Focused Portfolio

We work exclusively with premium, best-in-class brands. If your product belongs on the best menus, we want to talk.

More Than Coverage

Tired of being just another logo on a broker's roster—and starting to wonder if this is just how it works (spoiler: it's not)

About us
About us

A completely new kind of Foodservice broker.

A completely new kind of Foodservice broker.

Built for Brands Ready to Run.

Rooted Food Sales partners with premium, back-of-house ingredient brands in the $4–50 million foodservice revenue range. You've done the hard work of building something special. Now you need a partner who matches your ambition.

A premium ingredient brand

With $4–50M in Foodservice revenue ready to accelerate.

Already established

Already established in Foodservice and looking to level up—not start from scratch.

A back-of-house brand

That belongs on the best menus in the country.

You Deserve More Than Coverage

Tired of being just another logo on a broker's roster—and starting to wonder if this is just how it works (spoiler: it's not)

Built for Brands Ready to Run.

Rooted Food Sales partners with premium, back-of-house ingredient brands in the $4–50 million foodservice revenue range. You've done the hard work of building something special. Now you need a partner who matches your ambition.

We're the right fit if you are...

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A premium ingredient brand

With $4–50M in foodservice revenue ready to accelerate.

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Already established

Already established in foodservice and looking to level up—not start from scratch.

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A back-of-house brand

That belongs on the best menus in the country.

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Lost in the Roster

Tired of being just another logo on a broker's roster—and starting to wonder if this is just how it works (spoiler: it's not)

Testimonals

Client Success Stories

Matt, Kristi and the team have been extremely engaged with our Bob's Red Mill business. The go to market strategy of Rooted Food Sales is extremely targeted and truly focused on hunting new business while strengthening their existing relationships.
Kristopher Bloom
Rooted has been a breath of fresh air with their energy, compassion, and understanding of selling premium brands. If you are a premium brand in need of a reset in the broker department, we highly recommend Rooted!
Alison Sherberg
The Rooted Sales team stands among the industry's finest, with deep expertise and strong customer relationships that position them as one of the leading brokers in the foodservice channel.
C.J. Pilliod
Rooted is the most dedicated, passionate, and effective Foodservice broker I have ever worked with.
Luke Mesiano

Let's Build Something Together

Ready to see what a real partnership looks like? We're always excited to meet premium brands who share our passion for excellence.