Super boutique. Intentionally selective. Deeply invested.
CEO, Founder
Rooted’s founder, Matt Cotton, brings nearly a decade of experience growing brands through the Foodservice channel.
VP of Sales
Kristi helped grow a CPG startup Balance the Superfood Shot to become a national brand.
Director of Sales Operations
Clarissa specializes in building and managing organizational and sales systems with a focus in small businesses.
Senior Director of Alt Channels and Foodservice Northeast
Chris brings 10+ years of sales and support in the convenience and alternative channels.
Senior Director of Non Commercial and National Accounts
Lynne is a people and product connector with over 35 years of Foodservice sales experience, spanning both large CPG giants like General Mills and Ocean Spray Cranberries.
Director of Sales Southeast
Andrea brings over a decade of sales experience, with a passion for food that began early while helping in her family's concession trailer
Director of Sales Pacific Northwest
With over three decades of experience in the Foodservice industry, Shawn has dedicated the last 19 years to sales.
Director of Sales Midwest
Lindsay brings 4+ years of experience in the CPG industry, with a specialized focus on beverages.
Director of Sales California
Patrick brings experience from Ecolab and Hormel Foods, with a passion for growing brands through strong customer relationships.
Director of Sales Southwest
Sean built his career across hospitality, key account development, and distribution, bringing a well-rounded perspective to Foodservice sales.
Ready to see what a real partnership looks like? We're always excited to meet premium brands who share our passion for excellence.