Super boutique. Intentionally selective. Deeply invested.

We limit the number of brands we represent so we can immerse ourselves in each one. That level of concentration creates clarity, urgency, and real traction in the market. We are not account managers sitting behind spreadsheets. We are out selling. Building. Connecting. Activating. Highly focused. Exceptionally thorough.

Built to grow your business, not just represent it.

Matt Cotton

CEO, Founder

Rooted’s founder, Matt Cotton, brings nearly a decade of experience growing brands through the Foodservice channel.

Kristi McGill

VP of Sales

Kristi helped grow a CPG startup Balance the Superfood Shot to become a national brand.

Clarissa Boston

Director of Sales Operations

For 7+ years, Clarissa has built and managed organizational and sales systems with a specialty in small businesses.

Chris Damiata

Senior Director of Alt Channels and Foodservice Northeast

Chris brings 10+ years of sales and support in the convenience and alternative channels.

Lynne Karo

Senior Director of Non Commercial and National Accounts

Lynne is a people and product connector with over 35 years of Foodservice sales experience, spanning both large CPG giants like General Mills and Ocean Spray Cranberries.

Andrea Michael

Director of Sales Southeast

Andrea brings over a decade of sales experience, with a passion for food that began early while helping in her family's concession trailer

Shawn Wojack

Director of Sales Pacific Northwest

With over three decades of experience in the Foodservice industry, Shawn has dedicated the last 19 years to sales.

Lindsay Stewart

Director of Sales Midwest

Lindsay brings 4+ years of experience in the CPG industry, with a specialized focus on beverages.

Kristina Cumpston

Director of Sales Texas and Southwest

Kristina graduated from the French Culinary Institute in 2012 and started her career in the Food & Beverage industry as a Private Chef, creating unique dining experiences.