You Deserve More Than Coverage

Built Different. On Purpose.

We got tired of seeing great brands treated like just another account. Tired of the slow follow-ups, the lack of urgency, the feeling that no one really cared about our success. So we built Rooted, a Foodservice brokerage that operates the way we always wished our brokers would. A team of sharp, passionate professionals who wake up every day genuinely excited to create new business for the brands we represent.

We're culinary-driven, operator-focused, and relentlessly committed to results. Premium brands deserve premium representation. That's what Rooted delivers.

Operator Obsessed

We live in the kitchen. Every strategy starts with understanding operators and what makes their menus sing.

New Business Creators

Coverage isn't enough. We're here to open doors, build relationships, and drive real growth for your brand.

Premium Partners

We work exclusively with best-in-class brands. If your product belongs on the finest menus, we want to talk.

Integrity

We do the right thing, even when it's not the easy thing. Our word is our bond, and we lead with honesty and transparency in every relationship.

Tenacity

We're relentless in pursuit of results. Obstacles don't deter us, they drive us. We stay focused, adapt quickly, and push forward with grit.

Thoughtfulness

We lead with intention, empathy, and care. Whether it's how we communicate, collaborate, or make decisions, we think beyond ourselves and act with purpose.

Industry experts and veterans.

Matt Cotton

CEO, Founder

Kristi McGill

VP of Sales

Lynne Karo

Senior Director of Non Commercial and National Accounts

Chris Damiata

Senior Director of Alt Channels and Foodservice Northeast

Kristina Cumpston

Director of Sales Texas and Southwest

Lindsay Stewart

Director of Sales Midwest

Shawn Wojack

Director of Sales Pacific Northwest

Andrea Michael

Director of Sales Southeast

Clarissa Boston

Director of Sales Operations

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Rooted Food Sales Podcast

Pleasantly Persistent

Join us as we talk through the challenges, joys and all the daily topics that are part of our food sales world! Featured guests include chefs, operators and Foodservice leaders.

Some of our favorite episodes!

Let's Build Something Together

Ready to see what a real partnership looks like? We're always excited to meet premium brands who share our passion for excellence.