How We’re Different

Rooted Food Sales is a new, innovative Foodservice broker. Rooted offers natural food brands a unique opportunity by integrating the traditional broker role with a strong sales focus to provide an enhanced solution to drive growth and branding. Rooted is focused on building deep relationships with our brand partners to execute on a long-term strategic vision. We leverage our sales expertise, relationships and Foodservice knowledge, to maximize our brands’ exposure and drive the growth of an in-house sales team.

We elevate your brand into Foodservice with our best in class, passionate and scrappy sales team.

Deeply connected with the major Foodservice categories, and distributors to help spearhead your brands growth into the channel.

Our passion for what we do is evident – we put our heart, soul and energy into expanding your brand and growing your business.

Our team is comprised of food sales industry experts and veterans.

CEO, Founder

Matt Cotton

Rooted’s founder, Matt Cotton, brings nearly a decade of experience growing brands through the Foodservice channel.

Matt has worked as Director of Foodservice Sales for two startups, Farmwise (acquired by B&G Foods) and Buen Sabor, helping both to turn Foodservice from scratch into strong businesses in under a year. He deepened his understanding of the industry by spearheading Foodservice sales for PGI, a 50-million-dollar company. Matt has done extensive work with most of the industry’s major distributors and management companies, and he has sales experience in nearly every Foodservice category, specializing in College & University, Business & Industry, Healthcare & Convenience.
Director of Sales

Chris Damiata

Chris brings 10+ years of sales and support in the convenience and alternative channels.

Five years distributor experience as a top sales rep at Sysco and Core Mark.

Unlocked new distribution and secured national account business for dozens of
brands while at TCM for 5+ years.

Chris lives in Coventry CT and enjoys playing golf, fishing, camping, going for
walks at the park and throwing the ball around with his kids.

Regional Sales Manager

Brooke Davis

Brooke began her sales career in 2016 with a start-up brand, Base Culture

Spearheaded the sales strategy and execution of paleo and baked good snack start up to help them become a national brand.

Brooke enjoys her time playing beach volleyball, reading and paddle boarding with her fur baby, Bryn.

Director of Sales for CPG startup Balance the Superfood Shot Bio
Director of Sales

Kristi McGill

Kristi helped grow a CPG startup Balance the Superfood Shot to become a national brand.

As Director of Sales for CPG startup Balance the Superfood Shot, Kristi strategically built relationships, sales, and distribution to grow them to becoming a national brand and helped them win the Whole Foods Market Supplier of the Year award.

Kristi lives in Kansas City, MO and enjoys rock climbing, traveling, creating unique recipes and craft cocktails, and hiking new trails with her husband and kids.

Contact Us

Rooted Food Sales

growing foodservice sales from the ground up. By combining the traditional role of the broker with the role of an internal sales team, Rooted offers brands a remarkably efficient solution that accomplishes the best of both worlds.

Growing foodservice sales from the ground up·

Growing foodservice sales from the ground up·

Growing foodservice sales from the ground up·

Growing foodservice sales from the ground up·

Growing foodservice sales from the ground up·