Rooted Food Sales is a new kind of Foodservice broker

Learn About Us

Rooted Food Sales seamlessly combines the traditional roles of a broker with an internal sales team.

Our Channels

We serve as a conduit between natural food brands and food operators, strategically placing products across primary and secondary distribution channels.

Primary Channels

  • College & Universities
  • Corporate Cafeterias
  • Convenience
  • Grocery Prepared Foods
  • QSR

Secondary Channels

  • Concessions
  • Military
  • Healthy Vending
  • Travel
  • Healthcare
  • Drug Stores
  • Restaurants
  • Home Meal Delivery

Some of the distributors that we work with

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Our Services

Through our deep industry relationships with key operators and distributors, we help brands get placement to propel growth and sales.

Work with us

Foodservice Go To Market Strategy

Help define and create your brands Foodservice strategy, including identifying the key categories to pursue.

Distributor Contract Negotiation

Partner with Foodservice distributors and operators to negotiate effective contracts to maximize ROI.

Distributor and Operator Management

The Rooted team will work with the distributors via trade shows, sales meetings as well as working with key distributor reps.

Increase Market Visibility

We work to foster brand expansion across the market, continuously widening your customer base and enhancing your brand.

Reporting

We keep brands informed by sending activity reports and having standing calls.

Our Happy Customers

Let's talk

We offer brands a remarkably efficient solution that combines the traditional role of the broker with the role of an internal sales team.

“Matt and Rooted Food Sales are diamonds in the rough. They are the only salespeople in Foodservice I have ever met that know how to hustle.”

- Abraham KamarckCEO & Founder True Made Foods

“Matt the team at Rooted Food Sales are an elite force of Foodservice and Away From Home business building!”

- Patrick ReynoldsDirector of Away From Home at Koia

“Matt has been a tremendous asset to our company, launching of our Foodservice business single-handedly throughout the entire Northeast region. He was able to secure anchor accounts throughout all of the key Non-Commercial channels including the College & University, B&I, Health Care and Recreation sectors and secured distribution with the key distributors in the region including Sysco, US Foods and PFG. Matt has built incredibly strong relationships within the industry based on years of experience. He has keen insights and a deep understanding of the critical needs of the Foodservice Operator and identifies and delivers product solutions that delight their guests. Matt has an optimistic spirit and unbounded energy that makes him a pleasure to work with.”

- Dave PetersFounder and CEO of Farmwise Foods

“Matt and Rooted Food Sales have been a tremendous partner, and truly feel like an internal part of our team. Their passion, thoroughness, expertise and connections are second to none! Any company looking to pioneer or grow their Foodservice business would be in great hands with Rooted Food Sales!”

- Yvette BorrackVP of Sales at Sweet Loren’s

“I have been fortunate enough to work with Matt over the past five years with his last two positions and now with Rooted Food sales. Matt has contagious enthusiasm and clearly a deep passion for his career path. I have experienced first hand his openness and willingness to over achieve and put his heart into what he does each and every day. His follow through is impeccable, he always has come through with any commitment made to myself or my clients. I am proud to work with Matt and Rooted and happy to have him as a vendor partner.”

- Erin MercolinoVP of Chain and Specialty Sales

Interested in working with us?

Get in touch

Contact Us

matt@rootedfoodsales.com

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Rooted Food Sales

is a completely new kind of Foodservice broker. By combining the traditional role of the broker with the role of an internal sales team, Rooted offers brands a remarkably efficient solution that accomplishes the best of both worlds.

A Completely New Kind of Foodservice Broker·

A Completely New Kind of Foodservice Broker·

A Completely New Kind of Foodservice Broker·

A Completely New Kind of Foodservice Broker·

A Completely New Kind of Foodservice Broker·