Andrea Michael brings more than a decade of food and beverage sales experience, with a passion for the industry that began early in her family’s concession business. That hands-on foundation gave her a strong understanding of foodservice operations and sparked her interest in building brands through operator relationships.

At Rooted, Andrea partners with regional chains, emerging concepts, and key distributors throughout the Southeast to drive brand growth. She is known for her energy, persistence, and ability to build meaningful connections, helping introduce innovative food brands to operators and translate them into real business opportunities.

She works with key operators such as Pura Vida, Red Lobster, Foxtail Coffee, BurgerFi, and Fit Life Foods.

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