Matt Cotton brings deep experience across foodservice sales, having led the channel for multiple brands and partnered with a wide range of brokers, from large national firms to regional and specialty groups. Through that experience, he identified a gap in the industry: a lack of urgency, ownership, and modern strategy needed to truly drive results.

In 2020, Matt founded Rooted Food Sales to build something different, a boutique brokerage representing premium, best-in-class brands through a hands-on, relationship-driven approach. At Rooted, he leads company strategy, brand partnerships, and business development, ensuring the team delivers measurable growth while staying grounded in integrity, thoughtfulness, and tenacity.

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